A brand identity for Styled by Sadie Marie, showing that vintage iconography can be applied to a modern setting.
Brief: Create a branding that feels vintage while being age-appropriate, prioritizing approachability.
Styled by Sadie Marie required logo, color palette, and typography system, I developed an interactive guidelines deck and conceptual marketing materials including social media, print, and merchandise applications.
Styled By Sadie Marie
Hats Worn:
Brand Strategist - conducted target market research, defined the brand's core values, built the positioning framework, and established the unique value proposition.
Brand Designer - built the entire visual system, including custom logo design, typography curation, color theory palettes, and visual hierarchy
Creative Director - set the overarching artistic vision, made high-level aesthetic choices, and ensured all moving parts looked cohesive.
Copywriter - established the tone of voice guidelines and wrote foundational messaging like taglines, mission statements, and brand stories.
Client: Styled by Sadie Marie - an independent costume designer focused on bringing vintage piences into modern costume design.
Year: 2026
