ABOUT

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ABOUT //

What I Do

Who I Am

Process

Services

My design process consists of 6 key stages, the guidelines, but not set rules for each project.

01

Analysis is about the What and the Why. More specifically, I ask myself, “What do I want to create” and “Why do I want to create it.” The answers lay the ground work for every single one of my projects.

ANALYZE

04

Now with a few pages filled with sketches, I pluck the best ones, bringing them into the digital world. It’s here, in Illustrator, Indesign, or Photoshop that a vision can expand.

DRAFT

02

Research is about forming a complete vision. Now with my groundwork “buzzwords", I scour Pinterest, books, art galleries, and more to create a mood board, highlighting specific elemnts I may want to implement into my project. Good design doesn’t copy, it takes ideas and reshapes them.

RESEARCH

05

This can be the most tedious, but also the most fun part. Experimenting with an already good idea is what makes good design great. Think that line needs and extra anchor point, or that curve needs more emphasis? Do it. Design shouldn’t accept mediocrity.

EXPERIMENT

03

This is the most important step! Sketching is about disregarding my personal thoughts on the quality of an idea, and getting everything in my head down on paper. The key is to try everything, then see what sticks.

SKETCH

06

By this point, my project is fully realized. The final step is all about crossing the i’s and dotting the t’s. Most importantly, is taking a step back and appreciating not just the result, but the work that went into it. Every creative decision should have justification. The pipeline of a thought being displayed visually is the root for my love of design.

FINALIZE