A brand identity for Jennifer Logun, showing that a brand can be minimalistic without sacrificing personality and humanity.
Brief: Create a brand that is representative of Jennifers unique work while still fitting into the art and design field.
Jennifer Logun required logo, color palette, and typography system, I developed an interactive guidelines deck and conceptual marketing materials including gallery applications, business materials, and work displays.
Jennifer Logun
Brand Strategist- conducted target market research, defined the brand's core values, built the positioning framework, and established the unique value proposition.
Brand Designer - built the entire visual system, including custom logo design, typography curation, color theory palettes, and visual hierarchy
Creative Director - set the overarching artistic vision, made high-level aesthetic choices, and ensured all moving parts looked cohesive.
Copywriter - established the tone of voice guidelines and wrote foundational messaging like taglines, mission statements, and brand stories.
Hats Worn:
Client: Jennifer Logun - Jennifer Logun is an independent artist & painter baised out of the Washington D.C. area. She started her career in architecture, specifically interior design, which she taught at Pratt Institute. Those roots gave her an “artists eye” as she became fascinated with how color and form interact, leading to a shift in carrear, becoming a professor of color theory. Now a full-time painter, Jennifer’s work experiments with simple geometric shapes layered on top of each other create an interaction of color and form.
Year: 2026
