A grid can be used to organize visual content, including text, graphics, and images, on a page. The use of an underlying grid can help the designer in a variety of ways: organization of content, establishment of visual hierarchy, support structure for proper alignment, and assistive device that makes it easier to achieve consistent spacing. A grid can consist of a single column framed by margins, or it may contain multiple columns and rows.
Experimenting with making logotypes by combining letters with the typographic or visual content to make a unique visual symbol.
As we continue to advance our understanding of text level typographic issues and push into general graphic design principles, visual hierarchy becomes an important concept. With this exercise, I explore approaches to creating visual typographic hierarchy by creating three unique layouts.
Many things that are designed—graphic design, typography, product design, architecture, etc. —are done via a modular approach. This is an experiment in creating typographic letterforms by combining simple modular building blocks.
You can express the meaning of a word or an idea through the spacing, sizing, and placement of letters on the page. Designers often think this way when creating logotypes, posters, or editorial headlines. In this exercise, you will explore ways to employ simple typographic manipulations of words (and their component parts: letters) in order to express meaning.
